In what has been one of the most turbulent years to date within the hospitality sector, the Fentimans Market Report combines our knowledge of premium drinks with in-depth data and analysis from research consultancy CGA to give a comprehensive view of the trends, challenges and opportunities that currently face the industry now and looking into the future.
The report looks at the market from two points of view: that of consumers and their evolving needs and that of the businesses and brands that serve them. It explores consumer themes such as the continued rise of the eco-conscious buyer, with 65% of consumers now expecting to see ethically sourced food and drink, as well as over half (54%) wanting to find environmentally friendly packing. It also takes a look at the growing importance of health and wellbeing and the trade-off between digital technology and physical connections in a new Covid-world.
In light of the recent pandemic, this years report includes a unique focus on the effects of the Covid-19 crisis to hospitality venues in three distinct stages: pre-COVID, lockdown and the recovery of the market since the re-opening of the sector. We also highlight some emerging trends taking place across the hospitality sector such as ‘planning and experience’, exploring consumers increasing efforts to plan and book outings and ‘bringing the out-of-home in’ focusing on the rising importance of takeaway offerings and what this means for venues.
The report then gazes into the future of soft drinks, looking at new trends and flavours we expect to see more over the next twelve months including a renewed focused on British, new takes on tropical and the rise of ‘mood foods’ including ginseng, aloe vera and other adaptogens.
Our marketing director, Andrew Jackson, comments; “As we navigate through a particularly difficult period within the industry, we want to provide relevant market intelligence to help operators identify opportunities and contribute towards shaping their future. We believe the hospitality industry is unlike any other and we remain confident that premium soft drinks have an important part to play in the recovery of the sector.”
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