Fentimans celebrates launch of new soft drink with a Life-Size Edible Pink Gingerbread House
For Christmas 2019, we brought sugar, spice and all things iced to the rooftops of London. The Fentimans life-size Pink Gingerbread House celebrated our recently launched Pink Ginger soft drink, a contemporary twist on the much-loved traditional Ginger Beer. The Fentimans Pink Gingerbread House was the season’s most instagrammable installation, where Londoners visited for festive ginger cocktails and sweet treats in a magical fairy-tale environment unlike no other in London.
Situated on the 9th floor of Skylight, one of London’s most popular rooftop destinations, overlooking the city’s iconic skyline, the Fentimans Pink Gingerbread House was the perfect cosy accompaniment to the venue’s ice rink. Designed to look like a real gingerbread house, complete with giant candy canes, icing round the windows, a snow-covered pitched roof and a cosy interior with edible walls and sweets hanging from the rafters.
Opened on Thursday 14th November and ran until January 2020, the Fentimans Pink Gingerbread House fitted groups of eight and was available to book in three-hour slots throughout the festive season, via the Skylight website. Each group booking received a Fentimans Pink Ginger cocktail on arrival and all visitors to Skylight were able to choose from a menu of Fentimans festive ginger drinks.
Pink Ginger was developed to offer a contemporary expression of a ginger style drink, with an emphasis on a lighter, aromatic flavour. The fresh and fragrant ginger flavour has been achieved by using the botanical brewing method, used to make all Fentimans drinks, combined with pear juice, orange and herbal extracts. The result is a drink of the highest quality with an unrivalled depth of flavour, which can be consumed on its own, or served in delicious cocktails – a perfect lightly spiced option for festive drinks with a difference.
Fentimans Pink Ginger is available to buy at Sainsbury's, Asda or Waitrose stores nationwide.