We’re celebrating success as new market data reveals we are the only adult soft drink currently in growth in the UK On Trade1.
The recent On Trade CGA data shows that we are currently growing at +18% value, with the highest distribution growth of any brand within the category at +12%. This puts us in a strong position for success for the rest of the year against key competitors at hospitality venues.
Our 2023 Market Report reveals that the value of the UK premium soft drinks and mixers market is now worth a staggering £445m and that soft drinks hold a 14% share of the total drinks market2. We need to ensure that we are leading key drinks trends and providing memorable drinking moments for you, our customers.
Our Marketing Manager, Mark Platten, said: “This is an exciting moment for Fentimans and we are extremely proud to be able to announce that we are the only adult soft drink brand currently in growth. The market is a competitive one and it’s great to see that our Botanically Brewed soft drinks are continuing to stand out and stand up against competitors and that consumer consideration remains high. We want to say a big thank you to all our On Trade customers including everyone from Mitchells & Butlers to Hall & Woodhouse and Skylight who all work closely with us to provide elevated hospitality experiences.”
We have long been a favourite amongst consumers, with our iconic Ginger Beer being the UK’s number one premium Ginger Beer, as well as being the fastest selling and the product sold most in hospitality outlets3. Our Victorian Lemonade follows as the second fastest selling SKU in the On Trade4.
Not only that, but research also reveals that one in three Rose Lemonade shoppers buy no other adult soft drink5.
1CGA OPMS 12 w/e 20-04-23.
2Fentimans 2023 Market Report (https://www.fentimans.com/pages/trade)
3,4 & 5 Nielsen & CGA April 2023